They say it takes a village to raise a child and, two years in, we think the same is true of small businesses.
This - our last blog post of 2019 - is a big thanks to you: our loyal customers, our friendly cheerleaders and our newsletter readers, those of you who follow us on social media, those who email in your photos and thanks, those who leave us reviews, the many of you who have known us since the very beginning, and the many more who have joined our community sometime over the last year.
We wouldn't be where we are today without you, so thank you.
Our 2019 Highlights
Launching our biggest collection in March: more styles, more colours & more sizes.
See the whole collection
Rolling out a new website showing every product on three different body shapes and sharing our commitment to #NoRetouching.
Read our #NoRetouch policy
A SUP yoga workshop with five women we admire including an Olympic swimmer, a sustainability advocate and an award-winning writer.
Read more on our blog
Winning The Independent's Best Buy active swimwear, seeing body positive activist Jada Sezer in the Long Sleeve in Women's Health and kind words in The Telegraph, The Times, Stylist & others.
See all our press coverage
Swimsuits and bubbles at our customer workshop to put your feedback at the heart of our design process.
Read more on our blog
Photographing five incredible customers on Brighton beach in October.
See them on our Instagram
Finding new customers as far afield as Australia, Bali and Mexico
(as well as many closer to home) and reading your many lovely reviews - thank you.
Leave us a review
Wishing you a wonderful Christmas!
A huge thank you for your support this year. Wishing you a very merry Christmas and a wonderful 2020.
With all best wishes from
Rosie & all the team at Deakin and Blue
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.