Swimwear designed for your body shape, comfort and confidence.

In AA-HH cup


500,000 women gave up swimming in the last decade because of body image concerns.

We want to change that.

Whether you're...

  • Front-crawling on your weekly swim
  • Paddle-boarding across the sea
  • Running round the pool after little ones
  • Reaching for that holiday cocktail

We believe you deserve to look and feel fantastic in your cossie.

With Deakin and Blue, we promise you will.

How are we different?

Our Signature Sizing System

We have developed our own unique sizing model designed to ensure our swimwear fits your body shape perfectly.

Step 1. Select your UK dress size
Step 2. Select your muse measurement based on your bust size:

The Hepburn: AA-B cup
The Monroe: C-E cup
The Hendricks: F-HH cup

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Feel Good Factor

We believe that you perform at your best when you feel good.

We use ultra soft performance fabrics and intelligent design to ensure every product feels fantastic on – so you can enjoy your swim worry-free.

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A Sustainable Mission

We only use eco-friendly, sustainable fabrics and work with environmentally responsible suppliers.

Our first collection is made from recycled and regenerated materials, such as fishing nets. So you look good and the oceans look better, too.

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"It would be lovely if I could say this swimsuit made me swim faster or better or further. It doesn't. But actually what it does is a bit more incredible than that. It makes me feel good in a swimsuit."

Deborah, Devon


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