It all started in 2016 when our Founder Rosie couldn’t find a swimsuit for her weekly swim and so decided to make her own.
At Deakin and Blue we’re reinventing swimwear: developing pieces that are transformational in how they feel, how they move and how they are made.
We know no two size 12s are the same so we offer three curve sizes for every dress size. This ensures a sculpting, supportive and secure fit on any and all body shapes.
We design every piece with movement in mind. Whether you’re surfing, swimming, SUPing or simply lounging on the beach our swimwear has got you covered, literally.
We’re passionate about our purpose, our planet and our people. Every piece is responsibly designed and made from recycled consumer waste in our London studio.
We know no two size 12s are the same so we've developed a unique sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size. Not sure what size you are? No problem. Head here for tips on how to calculate your D&B size.
Our sizing is tailored to three different body shapes:
Deakin and Blue are nailing both fashion and inclusivity
A sustainable swimwear brand that will become your fashion go-to
A revelation to swimming women
Beautiful suits empowering more of us to take a confident dip
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.