In AA-HH cup
500,000 women gave up swimming in the last decade because of body image concerns.
We want to change that.
"Sun-Sational Beach Style"
"Never has a swimsuit worked so well with my curves. This will definitely empower women to embrace the water."
"Premium cossies. I took one of the high-waisted bikinis for a dip and loved it – chic, sturdy and not a single Carry On moment."
"A Summer Essential - our top pick this season"
"The two piece is a revolution in the technical swimwear market... a joy to swim in... considering it's just a swimsuit, it's doing a lot of work."
"Whether you're doing laps at the pool or posing for envy-inducing Instagram shots on your vacation, this swimwear will get you there."
We believe you deserve to look and feel fantastic in your cossie.
With Deakin and Blue, we promise you will.
We have developed our own unique sizing model designed to ensure our swimwear fits your body shape perfectly.
Step 1. Select your UK dress size
Step 2. Select your muse measurement based on your bust size:
The Hepburn: AA-B cup
The Monroe: C-E cup
The Hendricks: F-HH cup
We believe that you perform at your best when you feel good.
We use ultra soft performance fabrics and intelligent design to ensure every product feels fantastic on – so you can enjoy your swim worry-free.
We only use eco-friendly, sustainable fabrics and work with environmentally responsible suppliers.
Our first collection is made from recycled and regenerated materials, such as fishing nets. So you look good and the oceans look better, too.
"It would be lovely if I could say this swimsuit made me swim faster or better or further. It doesn't. But actually what it does is a bit more incredible than that. It makes me feel good in a swimsuit."