We're passionate about our purpose, people and planet. From recycled fabric and fair manufacture to making our swimwear last, our green credentials are core values at Deakin & Blue.
Literally. All our swimwear is made from ECONYL® - a 100% regenerated nylon fibre made from waste such as old fishing nets and industrial plastic.
The production studio that makes our swimwear is in London. It prides itself on premium craftsmanship in a safe working environment. We know the people who make our garments.
We work with Oeko-Tex® certified suppliers, environmentally and socially responsible manufacturers and partners who pay fairly, use chemicals safely and minimise waste where possible.
Good things stand the test of time (and tides, and salt water and so on). We use fabrics which are twice as resistant to chlorine, sun cream and oil as standard Lycra® to guarantee durability.
We use 100% reusable and recyclable packaging materials to avoid harming the environment. Even our tissue paper uses soy-based ink and is printed on acid-free FSC® certified paper.
We partner with organisations that share our values. All our swimwear comes with CoppaFeel! #BraHijack labels reminding you to check for signs of breast cancer, and we can customise any of our pieces (free of charge) to fit a post-mastectomy prosthetic. We partner with marine conservation organisations - donating our profits for beach and ocean clean-up activities.
We're always looking for ways to improve our impact.
If you have a suggestion for us, get in touch - email@example.com.
We'd love to hear from you.
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.