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Our swimwear doesn't compromise on style, substance or sustainability.
Joyful swimwear: every piece is a revolution.
It all started in 2016 when Rosie tried to buy a swimsuit.
“I realised that swimwear offered either style or substance but never both. On one hand – beautiful, flimsy bikinis for lounging about and ordering cocktails; on the other – serious sportswear that offered little shape, support or style. I wanted a swimsuit that could offer me both.”
But Rosie wasn’t alone. She discovered that more than 500,000 women had given up swimming because of body image issues. She also found that half of all mums didn’t swim with their kids because of how they felt in swimwear. She realised that this lack of decent swimwear meant that women were missing out.
Rosie decided to solve the problem herself.
Airbrushed models, sexualised photoshoots, flimsy fabrics – we looked at everything we disliked about swimwear. We also asked you how you wanted to feel in your swimsuit or bikini.
Then, Rosie and a team of design experts started to develop a set of pieces that transformed how swimwear feels, looks and is made. Fabrics made from ocean waste, sustainable production, a ground-breaking sizing system – we started making beautiful swimwear based on a range of body shapes and sizes.
We didn't stop at making swimwear. At D&B, we celebrate women's beautiful bodies. We photograph our swimsuits and bikinis on a diverse range of models and real swimmers and surfers. We celebrate every wobble, jiggle and curve and we don't airbrush anything.
And we share our customers' Body Stories - inspiring, moving and uplifting tales of personal journeys. A true celebration of every body.
You tell us every day that our swimwear changes how you feel about your body. We empower you to feel amazing whatever your body story. That’s because we believe that if you feel incredible, you look incredible.
It’s a swimwear revolution, and we love it.
"It's truly the best costume I have ever had. It is so supportive (without wires) which makes it so comfortable."
"It's fantastic! Because it doesn't really have any seams, it sits so smoothly on my body and doesn't get in the way or move under my wetsuit."
"I wore my Black X-Back a lot in the summer and it just made me feel so good. It makes me feel comfortable, confident and held."
"I love my D&B swimwear so much. I do not treat myself ever on any level. So, wearing my bikini and swimsuit just makes me feel so special."