Image retouching is the process of digitally editing a photo post-production. In the fashion industry it often involves smoothing skin blemishes, removing stretch marks or scars, whitening teeth and removing creases from products so a fit looks improved. However it can also be as dramatic as reshaping a body, changing the size of a body part (increasing a bust or reducing a waist) or even adding entirely new features - such as abs, cheek bones or muscle tone.
Some retouching is actually really useful for the customer. For example we can digitally alter the colours of a product post-production to make sure the image shows the product colour as accurately as possible (some cameras don't pick up blues and greens in quite the right shade and we want our images to look as accurate as possible). We do this and we believe this is really helpful for you.
However, most retouching is unhelpful for customers and for women more generally. It perpetuates the idea that women are expected to have a particular shape, perfectly smooth skin, to be stretch-mark free and otherwise digitally perfect. We don't believe that's a helpful image or ideal to uphold and so we've made a commitment to never retouch our images.
What's more: we think it's really important to celebrate different body shapes, sizes and skin tones. We don't believe that being beautiful or strong has a single image, and so we'll always showcase our products on a range of women whose bodies tell their own story - from stretchmarks to bruises to gentle patches of dry skin.
Look closely and you'll see the women who model our pieces look just like you and me. We hope that helps you to see what these products might look like on your own bodies - and to be reminded that your own body is incredible because of its marks and imperfections, not in spite of them.
Our promise to you: #NoRetouch #NoAirbrushing #RealWomen
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.