What links an Olympic swimmer, a Love Island star, a curve blogger, a professional surfer & an award-winning writer? We do!
We believe that being healthy, strong and beautiful doesn't involve being a single shape or size, and so we were delighted to host a group of amazing women for an evening of SUP Yoga in our new collection swimwear. It was an absolute privilege to celebrate body confidence at every shape & size with them.
To celebrate the launch of our new collection we invited a group of women we admire to come and spend an evening doing SUP Yoga at our local open water spot - the West Reservoir Centre in Stoke Newington.
Our wonderful guests included Keri-anne Payne, retired Olympic swimmer; Laura Crane, professional surfer and Love Island contestant; Georgina Horne, a curve and plus size blogger; Sophie Hellyer, a professional surfer and sustainability advocate and Alex Heminsley, an award winning writer and year-round outdoor swimmer.
After a browse and introduction to our new collection, we spent the evening nama-staying on our boards (for the most part) and taking an hour to unwind on the water led by our brilliant SUP Yoga instructor Lucie Norris.
We moved through a series of breathing exercises, followed by seated poses and then moving onto some gentle standing work.
SUP Yoga is an incredible core workout as even some of the simplest yoga moves such as downward dog require lots of balance when you add water and a paddleboard to the mix!
Thank you to the incredible women who joined us for the celebration of our new collection. See a highlight of our favourite photos from the evening below. (All photos by Ellen Christina Hancock).
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.