In May we had two photoshoots for the launch of Collection One - our first collection of supportive, fitness swimwear. And my goodness did we have an amazing time!
One studio, one lido, four models, two makeup artists, one photographer and lots of helping hands: it was a huge team effort to bring our brand identity visually to life and we had a lot of fun doing it.
Here we take you behind the scenes to show you what we got up to…
Day One: Studio Shoot
Our first shoot took place in a little studio in North London. We spent a day snapping Grace, a curve model and ex-gala swimmer, in our one and two pieces from all angles for our website.
Getting ready pre-shoot...
Final adjustments to make sure everything is looking spot on!
Lights, camera, action! Grace and our photographer Sam in action.
Day Two: Lido Shoot
Our second shoot took place at the beautiful Parliament Hill Lido in North London. This open air, cold-water pool made for the stunning, dramatic setting for our campaign shoot.
This time we were working with four different women with four different body shapes, each of whom looked fabulous in our one and two pieces. For this shoot we were keen to make sure we were showing our swimwear in action - being worn by real women moving, stretching and bending, just as you would in your own swimwear. We had a lot of fun!
Parliament Hill Lido looking spectacular (and rain free!) on shoot day.
Preparations: all the makeup brushes one could need!
Our four lovely ladies in action looking over the Lido.
And Sophie braves the 11' water - what a hero!
We had a brilliant time on both shoots thanks to an incredible team of on and off-camera superstars. We hope you like the end result!
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.