In May we had two photoshoots for the launch of Collection One - our first collection of supportive, fitness swimwear. And my goodness did we have an amazing time!
One studio, one lido, four models, two makeup artists, one photographer and lots of helping hands: it was a huge team effort to bring our brand identity visually to life and we had a lot of fun doing it.
Here we take you behind the scenes to show you what we got up to…
Day One: Studio Shoot
Our first shoot took place in a little studio in North London. We spent a day snapping Grace, a curve model and ex-gala swimmer, in our one and two pieces from all angles for our website.
Getting ready pre-shoot...
Final adjustments to make sure everything is looking spot on!
Lights, camera, action! Grace and our photographer Sam in action.
Day Two: Lido Shoot
Our second shoot took place at the beautiful Parliament Hill Lido in North London. This open air, cold-water pool made for the stunning, dramatic setting for our campaign shoot.
This time we were working with four different women with four different body shapes, each of whom looked fabulous in our one and two pieces. For this shoot we were keen to make sure we were showing our swimwear in action - being worn by real women moving, stretching and bending, just as you would in your own swimwear. We had a lot of fun!
Parliament Hill Lido looking spectacular (and rain free!) on shoot day.
Preparations: all the makeup brushes one could need!
Our four lovely ladies in action looking over the Lido.
And Sophie braves the 11' water - what a hero!
We had a brilliant time on both shoots thanks to an incredible team of on and off-camera superstars. We hope you like the end result!