We know that when picking a clothing size, body shape is just as important as body size.
Over the last year, we have heard from countless women about the frustrations of swimwear sizing options:
We know that being a ‘size 12’, or, even worse, a ‘medium’ can mean any number of things. And we also know that bodies don’t come in one uniform size from top to bottom.
You'd never run in a pair of medium size trainers, so why should that be good enough for your swim?
When we were designing our first collection getting our sizing right became a really important pillar of our offering. It took more time, effort and energy but we’re delighted with the outcome: a sophisticated sizing option which allows you to pick based on dress size and bust size, to ensure you’re picking a costume or swimbra that perfectly fits your body shape.
The wording and language associated with our sizing was also really important to use. Who feels good buying anything in a size ‘extra large’? And what does that even mean?
Instead, we decided to base our sizing model around three women who had (and have) completely different body shapes but were/are all incredibly feminine, attractive and body-positive in their own way.
The well-known and well-loved fashion icon, actress, dancer and humanitarian rose to fame in the 1950s. Audrey Hepburn was famous for her iconic, glamorous style. Slim and tall, Audrey had a small waist and small bust and looked effortlessly elegant in everything – including water!
Our size Hepburn in tribute to Audrey Hepburn represents a size AA – B cup bust.
Actress, model and pop culture icon, Marilyn Monroe is as famous for her curves and that flying skirt photo, as she is for her films. A slim size 12 with a classic hour glass figure (35 inch bust, 22 inch waist, 35 inch hips) Marilyn was devastatingly glamorous and feminine.
Our size Monroe in tribute to Marilyn Monroe represents a size C – E cup bust.
Modern American actress Christina Hendricks became famous for her high-waisted skirts and generous bust as Joan in Mad Men. An icon for bigger busted women and an outspoken ambassador for body positivity, Hendricks wears a 36F and looks flipping amazing in everything.
Our size Hendricks in tribute to Christina Hendricks represents a size F-HH cup bust.
For all Deakin and Blue products you’ll be invited to select both your dress size and your bust size. We’re delighted to offer free delivery and returns in the UK, so if you’re not sure on your size, do order a couple to see which feels best.
Let us know which Muse you wear and share your photos of your D&B swimwear using hashtag #deakinandblue.
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.