Goodbye D&B | A Note From Our Founder

October 01, 2024

Goodbye D&B | A Note From Our Founder

To all those in our incredible D&B community,
 
It’s with a very heavy heart that I tell you that I've made the difficult decision to close Deakin & Blue. We’ll be trading until the end of the year, then hanging up our swimsuits for good.
 
Seven years ago, I set out to make joyful, confidence-boosting swimwear that didn't compromise on fit, feel or function. I wanted to build a business with a huge heart that did good for its customers and community whilst also doing huge good behind the scenes - making things well and honestly, paying fairly and operating sustainably. Sadly it has become increasingly difficult to achieve this while building a business that works commercially.​
 
2024 has been a good year for us. We've launched a new collection and deadstock range, donated thousands of pounds to hardworking causes we believe in, we've recycled hundreds of suits and repaired many more. And we've met so many incredible women – online, on social media, at events and photoshoots. Week in week out we've heard and shared your inspirational Body Stories. All of this continues to bring us so much happiness - I wish we could run our business on joy.
 
I believe in leaving while the party's good and we can go out in the way we want to - knowing that we loved what we did and that we did our very best, until the very end. Our Goodbye D&B Sale launches today on our website with up to 50% off nearly everything.
 
We'll be sharing more of our highlights, bloopers and special memories over the coming weeks. For now, I just want to say a huge, heartfelt thank you for coming along this journey with us, and for giving so much back: the stories, the reviews, the brilliant photos and more.​
 
It's been a wild and wonderful ride and I'm incredibly grateful to have been on it.
 
With love,
Rosie x


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