About us
At Deakin and Blue we make joyful swimwear, combining style, support and sustainability.
We are passionate about helping women of all shapes, sizes, ages, races and abilities to feel comfortable and confident in their swimwear.
We don’t compromise on fit, feel or function. Our swimwear looks good, feels amazing and does what we want it to do. It is supportive in every sense of the word. It lifts us up, empowering us to be joyful, active and carefree.
Our swimwear is sustainable with genuine green credentials. Made with care, repaired and recycled: Deakin & Blue swimwear is designed to last.
About our advertising channels
We use our advertising channels, alongside other marketing channels, to grow awareness of the brand and drive conversions. Our campaigns are a blend of uplifting imagery and motivational ad copy that appeals to our target audiences.
What we're looking for
We are looking for an experienced, proactive paid advertising manager to manage FB Ads Manager, Google search ads and PLA and Bing for maternity cover over our busiest seasonal period. Beginning from end of May 2024 for a minimum of 3months on a freelance basis. You must have 5+ years of experience managing ecommerce advertising campaigns.
Key responsibilities of the role are:
- Managing monthly and yearly budget
- Campaign creation and execution
- Campaign optimisation and management
- Reporting and contributing to monthly marketing meetings
We're looking for:
- A strong commercial and numerical eye
- Proactive attitude
- Excellent copy writing skills
- Proven experience of managing and growing paid advertising channels
- An eye for upcoming advertising trends and opportunities
- Exceptional attention to detail
- A team player
The paid advertising manager will work alongside the rest of the marketing team.
You must be someone who enjoys talking about women's body image and what we can do to help women feel better in their own skin. This is a key element of the campaign creation process from choosing imagery through to writing ad copy.
All members of the team have the opportunity to wear and test development samples as well as pieces from our existing ranges. If this feels like a perk of the job, then we'd love to hear from you.
Key responsibilities of the role
1. Managing monthly & yearly budget
- Daily management of the monthly budget tracker including updating key performance indicators; CPA, cost, revenue, conversions, ROAS. Ensuring that the campaign performance is meeting targets.
- Looking for opportunities to reduce CPA.
- Tracking monthly budget against yearly targets, looking for areas to optimise so that we achieve our yearly targets.
- Inputs you will be provided with include:
- 2024 paid advertising budget (already defined). It will be your responsibility to drive the plan for achieving the targets.
- All reporting tools across FB ads manager, Bing, Google Ads and Google Analytics.
2. Campaign creation and execution
- Planning monthly content for our peak season, working with the marketing calendar to create effective, high-converting campaigns.
- Writing enticing advert copy that fits our tone of voice and brand guidelines.
- Working alongside the Founder of D&B to ensure campaigns are on brand.
- Creation of assets in Canva
- Inputs you will have access to include:
- Archive of successful campaigns & assets
- Marketing calendar
- Canva
- Professional photos & videos
- User generated content
3. Campaign optimisation and management
- Daily management across all advertising platforms.
- Advert A/B testing.
- Decision making of which adverts/ad sets to pause.
- Creation of new audiences and testing.
4. Reporting and contributing to monthly marketing meetings
- Monthly reporting of key performance indicators across all channels
- Attending and contributing to monthly marketing meetings to shape the marketing strategy for the brand, discuss and review upcoming campaigns and review existing advertising campaigns
Benefits and reasons why the role might appeal
- Work very closely with the Founder of a purpose-led, exciting and fast-growing swimwear brand (customers and revenue > 100% YoY)
- Join a friendly and fun marketing team made up of a mix of freelancers and full time employees (the rest of the team have been in the business for over 2 years - some for longer).
- See the inner workings of a sustainable fashion brand from the production studio in Hackney all the way to the end customer.
- Provide key strategic input to key marketing and business strategies.
- Join the company during our busiest season and help drive fantastic results.
- Work remotely and flexibly.
- Attend and contribute to key brand events such as photoshoots, production meetings and more
Want to apply?
Please email Alice (alice@deakinandblue.com) with:
- A copy of your CV
- An outline of why you think you’re suitable for the role
- Examples of campaigns you’ve created, budgets managed and results achieved
Role is due to start at the end of May 2024.
Deadline to apply is 5pm Monday 25th March.
