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Some 50,000 people attended the London Triathlon Show last weekend and so we had the great pleasure of meeting 100s of women - from those planning their first triathlon to those who were preparing for their 8th or 9th. It was a very inspiring weekend.
However, as a team across the three days, we were really struck by the recurring message from the women we met:
It was remarkable that so many women - women whose bodies undertake impressive feats (sometimes on multiple occasions, over multiple years) - still measured their bodies against a single perception of what it is to be strong or healthy or fit.
It was such a great reminder of the importance of sharing images (as we do) of women of all shapes, sizes and ages - women who feel fantastic in their own skin and proud of the achievements their bodies have seen them through. Because it's bloody impressive if you can complete a triathlon.
You look like a triathlete, because you are one.
