Black Friday, Differently at D&B

November 12, 2021

Black Friday, Differently at D&B

We've thought long and hard about how to participate in Black Friday this year. We know that retail events and sales like Black Friday and Cyber Monday can encourage mindless consumption that feels at odds with our values. So this year we're participating in our own way and on our own terms.

No rush, no landfill, the same great quality, responsibly-made products and year-round sustainable after-care briefly available at a reduced rate.

From 18th November to 1st December we invite you to enjoy 20% off all full priced items on our website using code BF21 at the checkout and up to 50% off our end of line pieces in the D&B Archive.

Read on to find out more.

1. A Considered Sale

We're running a two week campaign to help you shop in a slower, more considered way rather than in a panic over a single weekend.

We don't want you to buy things you don't want or need. It's actually expensive for us when you do this so we intend for a wider window to help relieve some of the sales panic and instead allow you to purchase a high quality, well made swimsuit at an unusually discounted rate.

DEAKIN AND BLUE - Sustainable Swimwear - Black Friday - Cyber Monday - Sale

2. No Landfill

As a rule we don't send returned items to landfill (as unfortunately a number of brands do). Sale swimsuit or otherwise, all items that are returned by customers are quality checked, cleaned and returned into stock.

So, if you want to, you can shop in our sale knowing that your choices are not generating needless landfill.

DEAKIN AND BLUE - Sustainable Swimwear - Black Friday - Cyber Monday - Sale

3. The Same Great Quality at a Unusually Reduced Price

We've all gotten used to buying garments at incredibly low prices as fast fashion encourages a race-to-the-bottom pricing strategy for most retailers. Sustainable products come with a higher price tag because the customer pays for the product, rather than the cost being borne by the person who made it or the planet.

Retail events like Black Friday allow us to make our pieces more accessible whilst maintaining our ethical & environmental standards (the person making your sale swimsuit is still paid, at minimum, London Living Wage).

We take this short term hit on our own profit because we know that once you've owned, swum and felt amazing in a D&B you understand why our pieces are worth the investment.

DEAKIN AND BLUE - Sustainable Swimwear - Black Friday - Cyber Monday - Sale

4. A Sustainable Service 

Our sustainable practices and activities, such as our year-round repair service, remain in place for all items purchased in the Black Friday sale.

So, even if you have managed to secure a D&B at significant discount, we'll still help you to look after it and wear it season after season, swim after swim.

DEAKIN AND BLUE - Sustainable Swimwear - Black Friday - Cyber Monday - Sale

5. Taking You Behind The Seams

We'll be using the Black Friday period to shed a light on how and why what we're doing at D&B is different: from what your swimsuit is made of, where it's made and who makes it, to how to care for it and ensure it lasts. We'll also be inviting your feedback on where we can be doing more.

DEAKIN AND BLUE - Sustainable Swimwear - Black Friday - Cyber Monday - Sale

Don't need a swimsuit or bikini right now? No problem. Please don't feel pressured to shop during the sale. There are lots of other ways to support us... why not subscribe to our newsletter for customer Body Stories & #BehindTheSeams updates? Or, perhaps you can share our newsletter or social media posts with a friend that might like them. If you like what we're doing (our mission, products, sustainability, attitude towards body image, something else) then let us know - liking a post or leaving a comment helps us to spread the word about what we're doing


Thank you for supporting us. If you are browsing the sale - then enjoy!

Rosie & Team D&B