We've thought long and hard about how to participate in Black Friday this year. We know that retail events and sales like Black Friday and Cyber Monday can encourage mindless consumption that feels at odds with our values. So this year we're participating in our own way and on our own terms.
No rush, no landfill, the same great quality, responsibly-made products and year-round sustainable after-care briefly available at a reduced rate.
Read on to find out more.
We're running a two week campaign to help you shop in a slower, more considered way rather than in a panic over a single weekend.
We don't want you to buy things you don't want or need. It's actually expensive for us when you do this so we intend for a wider window to help relieve some of the sales panic and instead allow you to purchase a high quality, well made swimsuit at an unusually discounted rate.
2. No Landfill
As a rule we don't send returned items to landfill (as unfortunately a number of brands do). Sale swimsuit or otherwise, all items that are returned by customers are quality checked, cleaned and returned into stock.
So, if you want to, you can shop in our sale knowing that your choices are not generating needless landfill.
3. The Same Great Quality at a Unusually Reduced Price
We've all gotten used to buying garments at incredibly low prices as fast fashion encourages a race-to-the-bottom pricing strategy for most retailers. Sustainable products come with a higher price tag because the customer pays for the product, rather than the cost being borne by the person who made it or the planet.
Retail events like Black Friday allow us to make our pieces more accessible whilst maintaining our ethical & environmental standards (the person making your sale swimsuit is still paid, at minimum, London Living Wage).
We take this short term hit on our own profit because we know that once you've owned, swum and felt amazing in a D&B you understand why our pieces are worth the investment.
4. A Sustainable Service
Our sustainable practices and activities, such as our year-round repair service, remain in place for all items purchased in the Black Friday sale.
So, even if you have managed to secure a D&B at significant discount, we'll still help you to look after it and wear it season after season, swim after swim.
5. Taking You Behind The Seams
We'll be using the Black Friday period to shed a light on how and why what we're doing at D&B is different: from what your swimsuit is made of, where it's made and who makes it, to how to care for it and ensure it lasts. We'll also be inviting your feedback on where we can be doing more.
Don't need a swimsuit or bikini right now? No problem. Please don't feel pressured to shop during the sale. There are lots of other ways to support us... why not subscribe to our newsletter for customer Body Stories & #BehindTheSeams updates? Or, perhaps you can share our newsletter or social media posts with a friend that might like them. If you like what we're doing (our mission, products, sustainability, attitude towards body image, something else) then let us know - liking a post or leaving a comment helps us to spread the word about what we're doing
Thank you for supporting us. If you are browsing the sale - then enjoy!
Rosie & Team D&B
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.