I'm incredibly conscious that we're in the midst of unknown times with a huge impact on individuals and their health, families, finances and more.
As a small business, we're doing everything we can to keep the wheels on - not least because lots of other businesses and individuals (such as our East London production studio and our team in Devon who pack every order to send to you) depend on our business for their incomes.
Like you, we're taking all the necessary precautions to ensure the ongoing safety of our team, suppliers, partners and customers - in our production studio, at our warehouse and at our HQ. We're quietly optimistic that later this summer we'll all be back on our beaches and at our local pools, spending time with our loved ones.
Earlier this month we were shooting our SS20 collection (new bikini style pictured above) and focusing on an exciting year ahead. See more about what we got up to on the shoot in our #BTS SS20 blog. In the meantime, we'll be continuing to share stories that provide relief and distraction on our social media channels - inspiring you for your next swim, celebrating an incredible woman's achievement or reminding you of ways to find escape and calm, even from the comfort of your living room. If there are other things we can be doing to help - let us know.
Thanks to everyone who is continuing to support us - through purchases, social media likes, shares and comments - it means a lot to us and we're incredibly grateful.
Hopefully see you in the water very soon,
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.