You loved this flattering style so much this summer that we're introducing it in one of our favourite colours - plum. Designed to adapt perfectly from lengths and laps to holiday lounging. With built-in bust support and a flattering scoop back for maximum tan, this piece is fast becoming a swim-wardrobe staple.
Our Hepburn shape is designed to fit AA-B cup busts.
Absolutely love my Deakin and Blue swimsuit. Did splash the boat out price wise but the quality and fit is just what I have been searching for after searching for quite some time for a sustainably made swimsuit. I guess you just have to pay the price and no doubt it will get its money worth of us hasn’t done so already! Love it.
My daughter recommended Deakin and Blue and I thought that at least I could send it back if it wasn't suitable. When the costume I arrived, it fitted perfectly and felt so comfortable. I have never had a costume like it before. I highly recommend Deakin and Blue.
At Deakin and Blue we're reinventing swimwear: developing pieces that are transformational in how they feel, how they move and how they are made.
FEEL BETTERRachel's body story
"So, I read this article a while ago by called The Third Thing by Donald Hall. It says that in a relationship, there has to be a third thing. Like, it's not good for us to just gaze at one another. You have your friends, they have their friends and you have your shared friends, but then you have your shared thing that you gaze upon together. I read that, and I was like, yes, that's exactly it. For us, it's the sea. The sea is the thing that we gaze upon together, that we appreciate together."
MOVE BETTERThe X(-Back) marks the spot
Designed to give you confidence for swimming, surfing or simply sunbathing. Here's how:
1. Soft, supportive double-lined fabric
2. Built-in bust support & shape
3. Flattering scooped X-Back
4. Smart panelling for a sculpted shape
Do betterWhat we’re made of
All our swimwear is made from ECONYL® - a 100% regenerated nylon fibre made from post-consumer waste such as old fishing nets and industrial plastic. So our cossies are ocean friendly, too!
We only work with Oeko-Tex® certified suppliers and environmentally responsible partners who pay fairly, use chemicals safely and minimise waste.
Our award-winning swimwear has been featured in The Guardian, The Times, The Telegraph, Women’s Health & more
Here for a good time and a long time; our swimwear is thoughtfully designed to last season after season, swim after swim
We have over 500 5* reviews for our products on our website, Google & Facebook - our customers love what we do!
We offer free delivery and returns in the UK on all orders over £100: even more reason to treat yourself
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.