Last month we invited our customers to win a swimsuit or bikini from our new collection by describing us in one sentence.
Your answers were the best thing ever. We even received a haiku.
All kinds of articulate...
Deakin and Blue helps you swim back to being you... (Laura)
A triple threat: stylish, practical and environmentally responsible. (Ella)
Wearing a Deakin and Blue is like being with your best friend: you don't have to say or do anything, it's all perfectly comfortable but you feel fully supported, you know they'll stick around forever and they bring out all of your Fabulousness! (Claudine)
Life-changing, or at least swim-changing, which is pretty much the same thing. (Hildi)
Straight to the point...
A bloody GAMECHANGER (Isabel)
The answer to my prayers (Jo)
My perfect swimwear (Eleanor)
Unlike the thin thongs and granny cozzies of yore, when I catch my D&B reflection, even I go Phwoarrrrr! (Helen)
The winning entry
It was hard to pick from more than 150 responses but finally we picked one that hit home for us:
Confidence giving: so important when you're a body conscious swimmer - can be the difference between going and feeling amazing or missing out because of a ridiculous reason - nobody cares, but you! (Katie B)
Katie - we loved it! Thank you so much. We've dropped you an email with all the details so you can claim your winning cossie or bikini. Thanks to everyone who took part. We loved reading your responses and they made our week!
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.