It's World Water Day 2018. Never heard of it before? World Water Day is a day to remind ourselves of the importance of water to our planet, our ecosystem and our lives.
The Transformative Impact of Water
At Deakin and Blue we talk regularly about the transformative impact of being in water (in a pool, a lake, a river or an ocean) on our mental and physical health. However, even safe drinking water is a luxury that 2.1 billion people on our planet do not have - affecting their health, their education and their livelihood.
The Answer Is In Nature
World Water Day 2018 is exploring the ways that we can use solutions in nature to address the water challenges of our planet. You can read more about some of the initiatives here.
What Can We Do?
At Deakin and Blue we feel strongly about our responsiblity to our planet and this influences our choice of suppliers, of fabrics, our supply chain, our packaging and our end product. We're proud to make our swimwear from a yarn made from recycled and regenerated consumer waste, which is made from items such as used fishing nets. We only use OEKO-TEX® certified manufacturers, we produce our swimwear in small production runs in an environmentally responsible factory in London and we don't use plastic in our packaging, anywhere. We believe that by reducing our impact on the environment, we are contributing to a better, safer planet for everyone.
What Can You Do?
There are really easy and simple things you can do every day to reduce your plastic consumption in order to reduce the harmful plastics found in our oceans, making the world safer for all of us. Here are just a few:
We recommend the following sites for more reading about how you can make a difference:
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.