It’s World Oceans Day on the 8th June and we're proud to be working with marine conservation organisation Love The Oceans to reduce, remove and recycle waste from our oceans.
We're running a joint campaign throughout June: for every Deakin and Blue swimsuit or bikini we sell, Love the Oceans will remove 2kg of rubbish from the oceans.
Who is Love The Oceans?
Love The Oceans is a micro non-profit marine conservation organisation working in Mozambique. The team, led by Francesca, are working to protect the coastline in an area of unique natural beauty which is home to whale sharks, manta rays, beautiful coral reefs and the famous humpback whales.
What activity is Love The Oceans doing?
Love The Oceans undertakes marine research at Guinjata Bay in Mozambique. They conduct health checks on coral and marine life and collect sightings data on the flagship marine species in the area including humpback whales, whale sharks and manta rays.
Guinjata Bay, whilst beautiful, is situated on the edge of the Indian Ocean Garbage Patch. There are five large Garbage Patches around the world and the Indian Ocean Garbage Patch is the 3rd largest, at over 5 million kilometres squared. The patch is a gigantic gyre of litter suspended in the water column and consists of an array of different waste: discarded fishing gear, plastics, chemical sludge and other debris.
Love The Oceans formally added ocean clean up activities to their work in 2017. The team had been doing beach cleans for years, removing hundreds of kilograms of rubbish off of remote beaches and, in 2017, they decided to start logging the beach cleans. Now they study why we have so much rubbish, what types are most common and what we can do to reduce it. The team have found that nearly 100% of the collected trash is plastic, with a huge portion of that single-use.
Why are Deakin and Blue partnering with Love The Oceans?
At Deakin and Blue we are committed to having a positive impact on the world around us - the people and the environment. This underpins everything we do - from the fabrics used to make our swimsuits (all our pieces are made from ocean waste), to the partners we work with and the packaging we use to dispatch your swimwear (100% recyclable).
We recognise the importance of the work that organisations such as Love The Oceans are doing, day in and day out, to try and address the impact of human behaviour on the planet, and we are delighted to support them in their endeavours.
Feeling motivated? What more you can do to help protect the oceans
Cutting down on every day waste is a really easy way to start. Say no to the straw, take your own bag to the super market and choose the loose fruit that isn’t covered in plastic. Cutting out single use plastic, as much as you can, is one of the easiest and most effective ways of immediately reducing your waste footprint and environmentally conscious shopping is essential to changing the tide on plastics.
Here are some little life hacks that can also help and might save you money along the way:
Alternatively, why not buy a swimsuit or bikini from Deakin and Blue in June and your purchase will help us to remove an additional 2kg of rubbish from the ocean. So you can treat yourself, knowing you're doing your bit for the planet, too!
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.