If you’re anything like us, your holidays have to include water. From hotel spas and resort pools to activity holidays and exploring new swim spots, we spend as much time as possible in our swimwear.
So, what should you pack? We give our top swimwear recommendations for different kinds of holiday.
The family vaycay
Whether your children are big or small, family holidays at the pool or beach keep everybody happy. With chilling on a sun-lounger very unlikely, you need your swimwear to be supportive and secure – like a second skin in which you can jump waves, build sandcastles on the beach and go down slides at the water park. From pregnancy and breastfeeding to aging and menopause, you'll also need swimwear that looks after your changing body.
We recommend: The Essential Swimsuit or Tankini
Made from bonded fabric, the Essential Swimsuit is comfortable, supportive and extra durable. That means it’ll stay in place, be resistant to multiple sunscreen applications and endure endless activities. If you prefer a two-piece, pair the Tankini with bikini bottoms in Black, Teal or Beach Meadow.
The adventure holiday
When it comes to learning a new skill, refining your technique and exploring new places, adventure holidays are the business. There are so many brilliant swimming, surfing and paddling holidays to choose from. Whatever you choose, you’ll need swimwear that’s as adventurous as you are.
We recommend: The X-Back Swimsuit
The smoothest swimsuit with barely any noticeable seams, the X-Back feels like a second skin. Anti-chafe and pro-movement, it’s so sleek and comfortable that you can wear it for any activity - even under a wetsuit. It’s low-cut under the arms for swimming and paddling freedom, and the distinctive X-back prevents strap slippage. It’s also beautifully tailored for bust support.
The resort break
If relaxing in the sun is top of the list for your holiday, then you’ll need swimwear that makes you feel amazing. Lying by the pool, plopping in the water for a cooling swim and making the most of cocktails at the swim-up bar… take us there now.
We recommend: The Plunge Bikini
We designed the Plunge with tan-lines in mind. Simple, sleek and minimal, the super-soft fabric is supportive and smooth. In short, it makes you feel like a goddess. If you want a little more coverage, you could also choose its one-piece sister, The Plunge Swimsuit.
The camping staycation
We love homegrown adventures and nights under canvas. With miles and miles of stunning coastline and National Parks full of fresh water lakes, nothing beats exploring the beautiful British Isles. When you’re camping, you need a dependable swimsuit that dries out quickly.
We recommend: The Signature Swimsuit
Our gorgeous Signature Swimsuit is made from extra-durable, bonded, recycled nylon. Not only can you wear it to body board in Cornwall, jump into lagoons in Pembrokeshire or paddleboard a Highland loch, but it also looks fabulous and offers great support. Added to that, it’ll dry out overnight ready for tomorrow’s adventure.
The wellbeing retreat
Boutique spa or wellness retreat, we’re great believers in taking time for yourself. Swimming and spa-ing for mind, body and soul makes you feel amazing, and you need swimwear that’s comfortable, easy to move in and that can withstand chlorine, chemicals and oils.
We recommend: The Swimcrop Bikini
With two layers of ultra-durable, butter-soft stretch fabric, this bikini is twice as resistant to chlorine and chemicals than ordinary Lyrca®. The clever, supportive top zips up the front for ease of putting on and taking off, and is cut low under the arms so that it doesn’t chafe when you swim. Mix and match with Regular Bikini Bottoms or Highwaisters.
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.