If Black Friday isn’t your thing then rest assured – we have total sympathy with you. The thought of wrestling a complete stranger for a cut-price microwave in John Lewis is the absolute stuff of our nightmares. This US imported sales event has become an institution in the British retail calendar (and full disclosure, we’re taking part too).
It’s a brilliant weekend if you’ve been eyeing up an expensive piece for sometime and might be able to secure a good deal – and even better if you can do that from the comfort of your sofa rather than having to face the high street.
However, it also generates a lot of noise and can promote purchasing that we simply don’t need. (We dread to think of the state of the ASOS returns room on Tuesday after Black Friday weekend).
But just because you’ve decided to avoid the mad sales, doesn’t mean you shouldn’t have a chance to refresh your swim-attire. Here are our three top tips for restyling your familiar and well loved swimwear.
That favourite navy bikini will have a lovely facelift by pairing either part with a different top or bottoms, giving you what feels like a whole new swim outfit. Try to pick bottoms or a top which has some navy in it somewhere (our lily bottoms are perfect for this) so that the look comes together neatly, without feeling uncoordinated.
Always pairing your Black cossie with black goggles and a black swim hat? Why not try wearing the suit with a brightly coloured hat and matching goggles in the same colour (we love electric blues and hot pinks with our Black signature suit).
Accessories can completely change an outfit and the same is entirely true of your swim-wardrobe. Rather than purchasing new, why not have a root around the back of the wardrobe for previously-discarded swim hats that might be up to the job? Or why not swap swim accessories with a friend for a fortnight? If you love the new combination you might decide to invest in a set yourself.
Swimsuit scrunched up at the bottom of your gym bag smelling rather strongly of chlorine and the most recent sea dip? We hear you, we’re guilty of this too. When we got talking to a number of you at a recent event you told us that you don’t wash your swimsuit after every use (and you don’t need to, provided you rinse it through and hang it out to dry). But if you’ve been swimming in that old faithful rather a lot lately, then why not give the beloved cossie a good soak in some tepid soapy water before popping in the machine for a quick rinse. She’ll come out smelling lovely and fresh and will feel like a new cossie!
Still can’t shift the urge for a new swimsuit?
You can browse our Black Friday sale here (and we promise, no judgement!)
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.