Deakin and Blue and Love The Oceans (LTO) have worked together for the last two years and we're thrilled to be working with this high-impact, female-founded, marine conservation organisation again this summer.
Recognised in 2019 by HRHs The Duke and Duchess of Sussex as one of their #ForcesForChange, Love The Oceans comprises a brilliant team of individuals working to have a positive impact on the planet.
Starting on the 5th May, we're running a week-long give away on our Instagram pages (@deakinandblue @lovetheoceans), giving you a chance to win a £100 gift voucher for D&B. Make sure you're following both accounts on Instagram to be in with a chance of winning.
Here, Love The Oceans Founder Francesca tells us a bit more about Love The Oceans and their reasons for partnering with us again this year.
Love the Oceans (LTO) is a non-profit marine conservation organisation working in Jangamo Bay, Mozambique since 2014. Jangamo, whilst home to a huge host of marine life, has never been studied in depth for any prolonged amount of time. LTO is working to protect and study the diverse marine life found here, including many species of sharks, rays and the famous humpback whales. We use research, education and diving to drive action towards a more sustainable future. Our ultimate goal is to establish a Marine Protected Area for the Inhambane Province in Mozambique, achieving higher biodiversity whilst protecting endangered species.
LTO does lots of different areas of research: ocean trash, coral reef surveys, humpback whales, megafauna and fisheries, as well as two community outreach projects, teaching marine conservation and swimming skills.
First of all, we’re a marine conservation organisation so we’re ALWAYS on the lookout for decent swim kit, our staff and volunteers spend most of their time in and around the water so it’s absolutely essential to have hardy swimwear that can stand the test of time. We’re a predominantly women-led organisation (through no biased, that’s just the way the chips have fallen) and our Founder is a woman, so we just LOVE Deakin and Blue’s costumes.
Secondly, and equally as important, we love Deakin and Blue’s environmental policies. Deakin & Blue have committed to only working with environmentally and socially responsible suppliers and all their costumes are made of 100% recycled and regenerated consumer waste products, like discarded fishing nets – something very close to our hearts. Where we are in Mozambique we have a lot of trash washing up on shores so we know only too well the perils of consumer waste so appreciate Deakin and Blue working to combat this.
Jangamo Bay, whilst beautiful, is situated on the edge of the Indian Ocean Garbage Patch. There are 5 large Garbage Patches around the world and the Indian Ocean Garbage Patch is the 3rd biggest at over 5 million kilometres squared. It’s essentially a massive gyre of litter suspended in the water column and consists of an array of different waste: discarded fishing gear, plastics, chemical sludge and other debris. Whilst a lot of this trash is believed to come from developing nations, we (the UK) actually export a lot of our waste to these nations which then ends up in the ocean so a lot of it actually comes down to us in the UK changing our habits.
If trash goes into the water in Indonesia, it’ll take around 6 years to do a full circle in the ocean currents to get back to the starting point, and that’s if it doesn’t get stuck in the middle of the ocean where it could remain…indefinitely. Scary, right? Right. So what can we do about it?
Cutting down on every day waste is an easy way to start. Skip the straw, take your own bag to the super market and choose the loose fruit that isn’t covered in plastic. Saying no to single use plastic is one of the easiest and most effective ways of immediately reducing your trash footprint. Eco-conscious shopping is essential to changing the tide on plastics. There are also some really cool life hacks that can help curb your plastic addiction and save money at no inconvenience to you.
If you’re looking to get more actively involved in helping solve the plastic problem then you can look up your closest beach clean and lend a hand with Sea Shephard – they run beach cleans all over the UK.
If you want to read more about Love The Oceans or get involved in their work, you can check out their website and keep up-to-date with their daily activities via their social media: Instagram, Twitter, Facebook and LinkedIn.
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at firstname.lastname@example.org - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via email@example.com.