You've probably heard: NASA's plans for an all-female space walk fell through this week. The reason? A lack of suitable space suits that had been designed for the women. No joke. There were only "Large" space suits available and one of the planned space-walkers, Anne McClain, needed a Medium.
That's right: a lack of proper kit standing in the way for women, again. What should have been a very, very big step for womankind, was in fact another small step for man. (As Anne was replaced by a male colleague for whom the Large spacesuit was a good fit).
When we hear news like this at D&B HQ we feel a renewed conviction about why we do what we do. As many of you will know, Rosie founded Deakin and Blue after learning that 500,000 women have given up swimming and 1 in 2 mums have stopped taking their children to learn to swim because of body image concerns - because the right kit that helps women to feel good in their own skin wasn't available to them.
Ironically, Rosie often compares designing a beautiful, well-fitting swimsuit to space-walking. In fact she's been quoted more than once as saying "we've put a man on the moon, so how hard can it be to design proper swimwear that does what we need it to". (She's noted, for future interviews, that we've successfully put men on the moon but do, in-fact, still apparently struggle to put more than one woman into space at a time. Nice one NASA.)
Sadly, the NASA data is not an anomaly. Earlier this year the BBC reported that the world really is designed for men, most of the time. Everything from car crash dummies to stab vests to the size of smartphones is user tested on male profiles, meaning these items are often not quite up to the job or, at least not optimised, for women.
But it's not all doom and gloom (we promise). We've sent a rallying cry to NASA to see if they need a hand. We'll let them stick to the technical space stuff, and if they need a hand thinking about product design for women, intelligent sizing and functional fit, they can get in touch.
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.