When we first heard about CoppaFeel!, the breast cancer health and education charity, we immediately warmed to them. Not only are they on a mission to do something completely inspiring and incredible (stamping out late detection of breast cancer) but their modus operandi – fun, straight talking and lots of “boob” chat, really resonated with us. So when CoppaFeel! invited us to join them in their #brahijack campaign, we couldn’t have said yes more quickly.
Here’s the whole story…
CoppaFeel! is a breast cancer charity on a mission to stamp out the late detection of breast cancer. CoppaFeel! was founded in 2009 by a lady called Kris who, at 23, had just been diagnosed with stage four breast cancer. And there is no stage five.
CoppaFeel! are on a journey to debunk the myth that breast cancer only happens to older women (and indeed, only women) through educating and building awareness of the signs and symptoms of breast cancer. They run events, break world records, send Boobette ambassadors (from “boob HQ”) into universities and more.
Their goal: that you know the signs and symptoms of breast cancer, know what your boobs look and feel like normally, check your boobs regularly throughout your lifetime and have the confidence to see a doctor if you notice anything that doesn’t feel right for you.
Every Deakin and Blue swimsuit and swimbra comes with a #brahijack label to remind you to check your boobs for signs of breast cancer, and every delivery comes with a boob checking card which remind you of the eight key symptoms you should be looking for.
Here’s what CoppaFeel! had to say:
“We’re really excited that Deakin and Blue are coming on board as our latest #BraHijack partner. It’s fantastic that Rosie shares the passion for our mission to stamp out late detection and misdiagnosis of breast cancer. Our #BraHijack labels serve as an important reminder for women to regularly check their boobs and learn what is normal for them, because one day it could save their life.”
Easy. Check your breasts once a month. Here's a quick guide to what you need to look and feel for:
And if anything seems unusual, head straight to your GP.
Want to know more about CoppaFeel! – visit them at CoppaFeel!
Our unique sizing system was developed to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 10” bodies are the same. So we developed a sizing model that is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.