We had a brilliant time at the biennial Cold Water Swim Championships (CWSCs) at the end of January. We were delighted to enter a brilliant team of Eco-Mermaids in the relay race and.. yes whilst we may have come last timing-wise, we were very proud to come first in the style awards!
Our team included outdoor swimmer and swim writer Ella Foote, retired British surfing professional Sophie Hellyer and Deakin and Blue customer and competition winner Rowan Clarke, alongside our Founder Rosie’s brother Jack who agreed to participate in the race before Rosie mentioned the water would be unheated… (sibling love).
The team wore Deakin and Blue Signature Swimsuits made of ECONYL® - a 100% regenerated yarn made of post-consumer waste, and couture head pieces made from recycled fishing nets and beach waste made by celebrated waste-fibre artist, TedX Speaker & #2MinuteBeachClean advocate Kittie Kipper. Each member of the team swam 30m relay in the 3 degree water to celebrate beauty and body brilliance at any shape, size and age.
Talking about the team’s achievement on the day, Rosie said:
“Too often, especially in January, we talk about our bodies in relation to their size, how they look and what they weigh according to the scales. Instead at Deakin and Blue we celebrate what our bodies can do, how they move and how they feel. And, in doing this, we help women to remember how incredible and beautiful their bodies are – at every shape, size and age.”
Here are a selection of our favourite photos from the day!
Cold Water Heroes: Awe-inspiring swimmers face 3 degree water.
Race-Face-Ready: Sophie Hellyer poolside about to start.
Eco-Chic: Ella wears a couture head piece made of beach waste by Kittie Kipper.
Tag-Team: Jack comes into finish as Row pushes off.
Warming Up: A post-race warm up in the hot tub.
Eco-Mermaids post race!
Our unique sizing system was developed to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 10” bodies are the same. So we developed a sizing model that is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
|BRA CUP SIZE||AA - B||C - E||F - HH|
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
|BIKINI TOP SIZING||Cup Size|
Band Size (inches)
|26-28||8 Hepburn||8 Monroe||8 Hendricks|
|28-30||10 Hepburn||10 Monroe||10 Hendricks|
|30-32||12 Hepburn||12 Monroe||12 Hendricks|
|34-36||14 Hepburn||14 Monroe||14 Hendricks|
|38-40||16 Hepburn||16 Monroe||16 Hendricks|
|42-44||18 Hepburn||18 Monroe||18 Hendricks|
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at email@example.com - we'd love to hear from you.
Any questions or want to check your size in more detail? Get in touch via firstname.lastname@example.org.